Culture in craft — Purpose in play

I work one-on-one with a small number of founders through Bright Sessions — a guided strategy sprint.

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Trained in media, forged in the fires of agency, and workshopped by a design heavyweight or two, I run a one-person studio (with backup on call) exploring the intersection of creativity and commerce.

I help product-obsessed, craft-driven founders express the culture of their craft and purpose in play with strategically designed and curated identities.

Some founders build followings. Others build worlds.

“The most professionally gratifying project I’ve ever worked on.” — Kristy

The founders I work with are crossing a threshold. Their product has gotten them so far, but the next chapter feels out of reach without making some changes. They’re leveling up to move through wholesale meetings, shelf placements and retail negotiations with gravity.

That’s what I help with.

Brand & Strategy

  • Logo & Identity Development
  • Naming
  • Brand & Voice Messaging
  • Identity Systems

Print & Digital

  • Packaging & Collateral
  • Editorial Design
  • E-Commerce Design & Development
  • Merch & Apparel
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