Like that song from the ’80s, but with wasabi?
When you’ve got a show as adventurous and offbeat as a podcast named after a mistranslated caption for Pinterest Thai food porn, a straight-laced logo just wasn’t gonna cut the chili mustard sauce.
I’ll admit it. I had no idea what a ‘Spicy Eye’ was.
Just how adventurous?
They recorded a guide to catching, cooking and eating grasshoppers. Yum.
Two food-loving journalists started a food podcast to settle once and for all that Las Vegas was more than just a city of buffets. Creating content to satisfy their (unconventional) appetities, they wanted to tell stories about the diverse communities lighting their kitchen fires among the neon.
To keep up with the quirky tone of their coverage, we took their initial concepts and sketches and designed an identity loosly inspired by multicultural motifs to create something fun, challenging and personal.
We wanted to capture the essence of their cliché-busting content, and appeal to a target audience of mostly people the clients knew.
Doubting the podcast would break outside the bubble of their own social circle, the producers’ primary interest lay in creating an identity that made them happy and would establish consistency across podcast platforms and social channels.
Believing the podcast held larger potential, we wanted to create visual touchpoints a listener community could gather around.
Just one hitch: The project scope was drawn so tightly we could only focus on creation of a logo and refinement of an icon sketch that had been brought to the kickoff meeting.
We began exploring a few concepts with the aim of developing something that would fulfill their immediate needs for the logo, but could also be broken apart into components to create stickers, tees, and other merch, as well as the podcast cover art.
"To this day, it’s still the most professionally gratifying project I’ve ever worked on, and that’s largely because I got to work on it with my co-producer and you."
— Kristy Totten, producer
