Uncover what’s already remarkable so your brand can become unmissable.
A clarity-first narrative discovery to bring your identity into focus.
1:1 Guided Strategy Sprint
BRIGHT Sessions
For founders who feel stuck between great ideas and market momentum.
I help bring your brand’s genius to light using a simple three-part narrative framework that defines the brand world you can actually grow from. No more rebuilding from scratch with every email, decision, or handoff.
Together, we develop the structure and meaning where “pretty” isn’t just performance — it’s purpose.
A founder-centered strategy co-lab
A BRIGHT Session is a structured framework that brings your brand’s interior logic into plain sight — so the next chapter becomes shockingly obvious.
At the, “I knew this all along, but had no idea,” level of recognition.
Not moodboards, but we got those.
Not trends.
(Love ’em!)
Not another quick refresh.
Please.
Making the unseen visible
Distilling identity through narrative clarity, so independent lifestyle, consumer, and small-batch brands can be known — and loved.
BRIGHT Session
Uncover Brand Genius
$7,500
For founders who want clarity, alignment, and a brand that discovers its voice without losing its soul.
• Uncover your brand’s genius
Get the strategic intelligence that defines what your brand means and how it shows up.
• Clear written synthesis
Delivered as a foundational reference to guide creative direction and decisions.
No visuals yet — just a comprehensive creative point of view to inform your brand world-building.
BRIGHT+ Session
Brand Genius + Expression
$11,000
For founders who want to see strategy take form before committing to full brand design and development.
• Everything in BRIGHT
Brand Genius, fully articulated and documented.
• Three creative directions
Distinct visual worlds your brand could inhabit, grounded in the brand’s ownable genius.
• Yours to keep
Expression is the hinge between strategy and design. The creative directions are yours to keep — whether you engage us to build out the brand or hand off to your own designers.
A short reference on how brand creates value.
What Happens Inside?
A 3-phase process that uncovers what’s already remarkable so you can become unmissable.
Founding Premise
We clarify the values and intent you want the brand to express — and be judged by.
We use these to actively filter decisions as brand strategy takes shape.
Hero’s Arc
We identify the features and benefits that help your ideal customer move forward.
This reveals how the brand fulfills its role in the customer journey.
Brand Genius
We map those features and benefits to perception: how the brand is experienced, remembered, and trusted.
This is Brand Genius.
Why Brand Strategy?
A brand without a clear interior becomes expensive fast. You may have seen the signs already:
redesign after redesign- inconsistent photography
- packaging that drifts
- messaging that sounds generic
- decisions that never feel true
- chronic founder fatigue
Direction saves time, money, and emotional bandwidth.
Decisions become obvious.
The brand begins to show up like itself.
Getting Into It
Curious what working together actually looks like? Here’s what happens next.
The first step is a short, highly visual Brand Means memo, which I’m currently fact-checking and finalizing. Requests submitted before it’s completed will receive it automatically when it publishes.
The memo is designed to show how strategic brand decisions move the bottom line, and includes a small exercise to start tracing the details around your new or developing brand.
If that sounds useful, I'll be in touch soon.